HAPPY HOUR RICH  

IT’S ALL 3 TO 6 BUCKS FROM 3 TO 6 PM

MY FIRST TV WORK WAS A WHIRLWIND. A CREATIVE TEAM LEFT WITH 2 DAYS NOTICE, SO WE GOT CALLED UP IN THEIR ABSENCE, AND WE APPROACHED THE WORK AS IF IT WAS A GAME 7. when THE BRIEF NEEDED US TO DESCRIBE the new, national HAPPY HOUR DEAL WITH CAMARADERIE AND FRIENDSHIP, WE MADE FEW ROASTS AND A CATCHY ONE-LINER

AGENCY — MARTIN

"HE'S NOT RICH, HE'S HAPPY HOUR RICH"

BROADCAST TV/OLV

1.3 billion impressions

social extension

social extension

activation idea (that died)

chatter

PARTNER — ISAIAH TIMMONS

CD — GRAHAM DAVIS