HAPPY HOUR RICH
IT’S ALL 3 TO 6 BUCKS FROM 3 TO 6 PM
MY FIRST TV WORK WAS A WHIRLWIND. A CREATIVE TEAM LEFT WITH 2 DAYS NOTICE, SO WE GOT CALLED UP IN THEIR ABSENCE, AND WE APPROACHED THE WORK AS IF IT WAS A GAME 7. when THE BRIEF NEEDED US TO DESCRIBE the new, national HAPPY HOUR DEAL WITH CAMARADERIE AND FRIENDSHIP, WE MADE FEW ROASTS AND A CATCHY ONE-LINER
AGENCY — MARTIN
"HE'S NOT RICH, HE'S HAPPY HOUR RICH"
BROADCAST TV/OLV
1.3 billion impressions
social extension
social extension
activation idea (that died)
chatter
PARTNER — ISAIAH TIMMONS
CD — GRAHAM DAVIS