MY BROTHERS IN CRUST,pineapple belongs
after pitching and winning this account, i handled copy, video editing, VIDEO DIRECTION, MEMES, and platform strategy across evergreen, rapid response, and activations. jack of all trades. See what i did there
EMERGENCY PIZZA
OUR 360° SOCIAL campaign PROMOTED free domino’s for emergency situations. THE WORK WAS DRIVEN BY BRAND PARTNERSHIPS AND ANECDOTES OF MINOR, RELATABLE EMERGENCIES. AND I KNOW WHAT YOU’RE THINKING — YEP, THAT’S ME, DRESSED as a SQUID GAMES GUARD in BOOTS 4 SIZES TOO SMALL
netflix
fortnite
EMPIRE STATE BUILDING
evergreen support
profile wrapping
A TOP BRAND ONTHREADS
my WRITING ON THREADS performed highly enough for domino’s to become THE #1 PIZZA BRAND & A TOP 5 RESTAURANT. it was a complete team effort TO push A traditional, GLOBAL BRAND to embrace the unhinged. but after some experimenting, our platform’S TONE aligned with girlies, gays, and the chronically online
Rapid response!MaMA KNOW’S
SPEED, SPEED, SPEED. THIS WAS A FAVORITE OF MANY RAPID RESPONSE MOMENTS.
after the COFFEE-POURING STORYTELLer @DADCHATS WOVE A HILARIOUS TALE ABOUT US AND HIS FAMILY, WE THEMED A PIZZA-fluencer BOX OF MERCH AROUND THE STORY. HE ENDED UP GIVING US A SHOUTOUT TO HIS 1.4M IG FOLLOWERS
HE POSTED THIS
THEN HE DUMPED THESE IN-FEED
PARTNER — MAYA CAMPBELL
AD — STOOPH WANG
CW — JENNA JONES
CD — lizzie powers
cd — dan lemaux
ACD — MOBS ROBERTSON
ECD — WILL BENHAM
ECD — MIKE GROENEWALD